Women In Tech Startups To Watch In 2014

When it comes to women in tech, it’s a well-recognised fact there is a clear gender gap. But times, they are a-changing and there’s a new breed of women who are disrupting the tech space.

From retail, weddings, travel and events, to medical technology, workforce solutions, online booking services and even buying coffee, a woman is behind the scenes forming a new generation of tech entrepreneurs who are seizing upon opportunities.

Here’s our round up of Women in Tech Startups To Watch in 2014.

Gen George, CEO of Oneshift

Gen George, CEO of OneShift

While taking a break from university in 2011, Gen George embarked on a working holiday around Europe and found herself needing temp work while waiting for her pre-arranged job to commence. The experience sparked an idea of a network that matches casual or temp job seekers to employers, which she tested through a WordPress site upon returning to Australia in 2012. The response from testing the hospitality industry was so overwhelmingly positive that she created OneShift.

OneShift is an online jobs network that works just like a dating website – a job seeker provides information about their location, job availability, skills and qualifications and they are matched to an appropriate job. Likewise, a business looking for staff can fill in information online about the type of candidate they’re after.

OneShift boasts 27,000 businesses and 270,000 job seekers using its platform in Australia. In October 2013, it secured a $5M investment from staffing and facility management firm, Programmed, in return for a 27.5% equity stake. In February, Gen launched OneShift launched in New Zealand has high hopes for a similar reception.

Visit OneShift


Lauren Hall, CEO of IVvy

Lauren Hall, CEO at IVvy


Lauren Hall is CEO if IVvy, a cloud-based event management software that was born out of complete frustration as an organiser. The platform is fully integrated into social media, Google Analytics and accessible though mobile devices 24/7, and allows users to only pay for what they use.

Recently selected as one of top female entrepreneurs in Australia for high growth tech companies by Springboard Enterprises, Lauren’s dream is to revolutionise the industry by providing technical tool sets for organisers, venues and suppliers to manage their processes in a real time environment and bring global connections into play.

Visit IVvy


Frederica Heacock and Alexi Dascarolis, Co-founders of Stalkthis

Alexi Dascarolies and Frederica Heacock of Stalkthis

StalkThis co-founders Frederica Heacock and Alexi Dascarolis are avid online shoppers and stalkers of all things “on sale”. They found there were plenty of sites for pinning and searching for great things to buy, but no one place to find, save, stalk and get alerts when items go on sale or run out of your size. So they created Stalkthis –  a social and mobile platform that allows you to do just that. It’s a digital platform that links products, stores and people in a single network allowing users to find, save, stalk, share, recommend, and shop the things they want.

Visit Stalkthis


Simone Eyles, Co-founder of 365cups.com

Simone Eyles, 365cups.comSimone Eyles co-founded 365cups.com with uni friend and former housemate Mariusz Stankiewicz. They both love coffee and tech, and thought it would be cool if you could order your coffee from a mobile phone.

Proudly based in Wagga Wagga New South Wales, 365cups.com is first to market and the leaders in Australia and New Zealand with clients in US and Indonesia. They are changing the way consumers order  breakfast, lunch, coffee and tea with their mobile ordering platform. Cafes and similar retail venues can put their menu on 365cups, open a virtual store and let customers order before leaving home or the office. A great app for busy city slickers.

Visit 365cups.com



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