Make-up Can Make A Difference

Currently there are 350,000 women registered as looking for work in Australia. Fitted For Work

An overwhelming majority of women (84%) believe that there is a double standard between men and women based on looks during the job interview process. Heat Group

On Monday, November the 18th 2013, cosmetics distributor the Heat Group and not-for-profit Fitted For Work celebrated the launch of a partnership that will see both organisations working together to help women experiencing disadvantages in the workplace.

Heat Group Managing Director and founder Gillian Franklin opened her heart admitting she has always tried her best to look after women, making it her mission and passion.

Initially based in a local café, Gillian had 5 employees when she pitched and won the Australian distribution rights for Procter and Gamble. Twelve years down the track, Heat Group is a well-resourced company of around 100 employees, distributing some of the world’s leading cosmetic brands including Max Factor, Bourjois, ultra3, CoverGirl and MaxFactor.

As a not-for-profit organisation and the first of its kind in Australia, Fitted For Work has been helping thousands of women find work and keep it through services like personal outfitting and interview coaching which are offered free.

At the helm is CEO Jane Hunt, herself an accomplished and highly regarded social entrepreneur who received the global Schwab Foundation Social Entrepreneur Award in 2012. She has worked over 15 years in the community and education sectors helping families, young people, Aboriginal Australians and disadvantaged communities.

It is no surprise that these two passionate women in business have joined forces.

Heat Group will be donating $60,000 worth of make-up products annually to Fitted For Work to help more women to look their best.

Here are some interesting statistics:

59% of women believe that their clothing and shoes are elements of appearance that can influence a prospective employer. Heat Group poll

96% of Australian women told us that wearing make-up is the key to making them feel good about themselves. Heat Group poll

68% of women believe that the right make-up can make or break your job interview. Heat Group poll

A startup fashion designer Julia McPhee and former Fitted For Work client couldn’t hold back the tears as she shared her story of misfortune being turned into confidence and success. Julia says her new business venture Aris-tait is now most likely to take a new direction.

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Anna Kochetkova

  • I don’t think there is a ‘double standard’ here about appearance between men and women; women wear make up, men don’t – if you don’t wear it as a woman, it’s not that you won’t be hired based on your ‘ugly non made up face’ it’s more likely to do with neat presentation. A man wouldn’t go to an interview in shorts and have a 5 o’clock shadow or no tie (depending on the industry of course) and a woman wanting to make a good first impression would put a bit of make up on and brush her hair. Some people just make mountains out of invisible molehills when it comes to feminism.

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