Meet The Founders

There’s a story behind this photo.

It was taken on the 31st of May 2009. Kari was on her honeymoon and I was mending a broken heart.

Where you ask? Paris of course!

Yep. That’s right. I gatecrashed Kari’s honeymoon in Paris. Well, kinda.

It was a moment when serendipity met adventure. We had known each other through work and been talking about creating since 2004. Life got too busy for a while.  Then one night halfway around the world in Place de l’Opera, when our paths crossed most unexpectedly, Kari and I drank champagne and said “let’s do it.”

Of course, it took another two years to get going, but here we are.


 Robelen Bajar


I’m a marketing strategist and lifestyle blogger, a sucker for sexy domains (read closet geek), social media butterfly, lover of sky high stilettos, ballroom latin dancer and coconut farmer. I’ve been in all things tech, digital and social media since 2001. Long before it was cool.

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Kari Villamil


I’m a proud mum of two gorgeous girls in their 20s, Jess and Vanessa. Wife to a wonderful husband and chef, Andrew, and Grandma to Layla, the most spoilt Basenji on earth. My girls are my legacy to the planet, what I will leave behind as my imprint. They are resourceful, intelligent, creative and amazing women. They inspire me.

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Robelen Bajar


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