The real work begins when the campaign goes live. Have everything ready so you’re available for opportunities that require you to respond immediately.
Here is a quick checklist:
I recommend at least three months of planning before you go live.
Seriously! I gave myself eight weeks and clearly, it wasn’t enough. Especially when the crowdfunding campaign launched on my wedding day! More on that coming soon.
It’s important to demonstrate that your campaign has legs preferably in the first few days. Make sure your inner circle (family, friends, strategic partners) is primed before the official launch. Your campaign needs to look credible to strangers and show a solid base of funding.
It is also important to note that you should be able to raise one-third of your funding goal from your close networks, the next third from their networks, and finally from the platform itself and your marketing efforts amplified. I used my wedding as a platform to launch my crowdfunding campaign and asked guests to contribute in lieu of gifts.
The key to creating momentum is to set milestones – align your activities around those. This is one of the things I didn’t do well. I built some early momentum which wasn’t sustained midway (see chart below). The pressure was then on me to drive contributions in the final week of the campaign. It’s not something you want to do. In my case, the final week led up to Christmas and the campaign was due to end on Christmas Day!
The biggest surprise was that the people who supported the campaign were not who I expected. Many were strangers who were moved by my story and who believed in me, what I was doing and why. Folks in my inner circle who I thought would back the campaign did not. And while my immediate reaction was immense feelings of disappointment and confusion, it was a reality I came to accept quickly.
I realised that when people say or do certain things, often it has nothing to do with you. Rather, it is a reflection of who they are, what they value, the things they believe in and their attitudes towards life. Don’t take things personally. You need absolute focus, emotional strength and mental power to get through your crowdfunding campaign and smash your targets. Direct your energy on the things that will move you closer to your goal. More importantly, stay positive, persistent, resilient, and relentless.
Indiegogo shared these interesting insights that could help in your next crowdfunding project:
Special thanks to our generous backers and supporters:
G’Day Chef // Jason Galetti
Led by Jason Galletti, G’Day Chef is one of Melbourne’s sought after catering company. From weddings, to private and corporate functions, the planning is top-notch, the service impeccable, the food divine.
2nd Avenue Events // Jess Jones
Led by Jess Jones and based on the Mornington Peninsula, 2nd Avenue Events is a creative and passionate team of wedding and event planners and stylists, dedicated to providing you with a special and personal touch to ensure your event is everything you’ve dreamed of.
Media Manoeuvres // Sam Elam
Media Manoeuvres is Australia’s largest media training and reputation management company with an impressive team of communications professionals. They work with some of Australia’s top business leaders, elite athletes, politicians and personalities.
Aromababy // Catherine Cervasio
Aromababy was created by Melbourne’s Catherine Cervasio in 1994. A complete concept and the first of its kind, the business is centred around the pure and gentle AROMABABY® skincare products.
Optimising // James Richardson
Optimising is a Melbourne based Digital Marketing & Development agency, assisting clients all over Australia implement innovative online marketing strategies & campaigns.
Tegan DeClark is a Toowoomba-based real estate dynamo with an insatiable appetite for life. “I believe in designing your own life by the choices you make. Where others just wait, I would rather take a leap of faith into the unknown and see what happens.”
Jaine Edge Human Resources // Jaine Edge
Jaine Edge is an experienced HR consultant that offers practical, cost-effective solutions to help you manage and develop your people and deliver your business with a profitable return on investment.
Jane McKay Communications // Jane McKay
Based in East Gippsland, Jane McKay provides professional marketing and graphic design services and prides herself in providing innovative and impactful solutions for small business.
Oz Fair Trade // Qinnie Wang
Founded by social entrepreneur Qinnie Wang, Oz Fair Trade is a registered charity that aims to fight poverty through fair trade.
Vent2Me // Julia Taine
Vent2Me is little bit different. They like to stand out from the rest and shake things up. They’re into marketing, customer service and being in small business, and absolutely love educating others about the digital landscape, guiding clients through all the twists and turns.
Ginibee // Gin Pineau
Gin is a talented freelance videographer, photographer and graphic designer. Originally from France, she takes her creative business around the world in her endless pursuit of summer.
Access Consciousness // Simone Milasas
Agility Property // Kristy Smith
Apples For Jam Marketing // Kate Sliwa
Ballettonet // Stephanie Waters
Brainy Child // Sue Davey
Career Oracle // Kate Middleton
Confetti Design // Johannah Barton
Fifty Acres // Jo Scard
Early Links // Jacky Peile
Healthy Business Finances // Stacey Price
Hidden Secrets Tours // Fiona Sweetman
iAllure beach & resort wear // Christie-Ann Williams
Ideaction // Michelle Williams
Impactiv8 // Loren Bartley
Kindred Gifts // Kellie Byrnes
Lasso Creative // Sarah O’Bryan
LBPR // Lisa Burling
Milk and Love // Corryn Barakat
Modibodi // Kristy Chong
Noosh Catering // Kate Whitlock
Ohmagosh.com // Hershey Thompson
Optimising // James Richardson
Pudding Creative // Ai Tsuruma
Set That // Liz Tehan
She Will Shine // Danielle Price
Sustain Me Group // Eleanor Meyer
The Content Queen // Anna Kotchetkova
The Lady Tradies // Wendy Pinch
True Balance Coaching // Fiona Craig
Wealth Planning Partners // Amanda Cassar
Zefyr Jewels // Tanya Coelho
A special thank you to all my family and close friends who supported the campaign.