When To Turn A Hobby Into A Full-time Gig

When To Turn A Hobby Into A Full-time Gig

When To Turn A Hobby Into A Full-time Gig

What would you do if money were no object?

It’s a common question people ask when they are at a crossroads in their career. I’ve hit this fork in the road and am presently at a standstill. Whilst a lot of my spare time goes to Pretty Pickles, I still hold a day job in PR and Marketing in an industry I love. Much of my time is divided so my two work lives do not disrupt one another. But I question if there will come a time when I will have to choose. I am certain this is a modern day dilemma many aspiring entrepreneurs deal with.

It’s not uncommon to have a rewarding career and a side business, hobby or venture, right? I know many bloggers who work full-time and spend their evenings and weekends working on their blog. Some eventually turn it into a career and it has prompted me to wonder: how do you know when it’s time to make your part-time hobby a dream full-time gig?

I have yet to figure this out but right now I am reaping the benefits of leading a dual career. My marketing and PR skills have put Pretty Pickles top of mind with editors, talented event planners and those who appreciate a well-styled shindig . In return, building Pretty Pickles has helped me develop the digital marketing skills – an asset to my full-time gig. It’s a complementary pairing which I highly recommend if you are looking to dip your toes into entrepreneurship.

Don’t know where to start? Consider the skills you already have. If you are an IT professional by day, you could apply your skills to create mobile apps.

Have a way with words? Start a blog or online magazine.

Work at a retail store? Use customer intelligence to start a t-shirt business.

The possibilities are endless but it starts with the goals you set.

Where to begin? Create prototypes and share it with friends and family. You’ll soon discover a sweet spot with money-making potential. Find your passion first and you’ll find with some effort, the rest will fall into place.

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Iona Yeung

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