Sarah is the Director of Lasso Creative, a busy graphic design studio, she juggles the latest design project alongside parenthood, as the proud mum of three little superheroes, and life as an author. This includes an appearance on channel 9’s Today Show, contributing to numerous magazine features, and writing articles for Australia’s biggest women’s network, Business Chicks. She was also nominated for a Telstra Businesswomen’s Award and authored a chapter in American business book, Office for One. The various roles complement each other beautifully, as her hands-on experience selling the book, brings a wealth of real-life knowledge she can apply to her clients’ briefs.
Email: [email protected]
Ph: +61 02 9449 3541
After a long history in the advertising industry working for various design studios and ad agencies, Lasso Creative was born. It exists as an environment where clients and creatives work together. We retain a philosophy of simplicity by remaining unique and selective, working with clients that fit our key principles of conscious creativity and design excellence. Our clients appreciate the practical intelligence we apply to their creative briefs, and enjoy having their expectations surpassed by clever solutions. Our hearts beat faster as we think up fresh ideas and ways to communicate, make them materialise and tweak them into their final form. We then watch as they leave the studio, on budget and on time. From art directing a photo shoot to designing a new brand, we enjoy what we do – and that makes all the difference.
I was working in a large advertising agency and saw an opportunity for a simpler business model. One where the client could sit with the creative, creating an open flow of ideas and communication. I think the two halves make a whole, the client comes to the table with a rich history of knowledge about their particular brand and industry, and the creative can listen and immediately start brainstorming unlimited strategies and communication concepts from a fresh perspective. No ego, just mutual respect.
My first job was in a hardware store! It was so much fun learning about every DIY project under the sun, and breaking those stereotypes that hardware stores are a ‘boys-only’ domain.
Why not! I come from a strong history of business-owners, and love taking entrepreneurial risks. A changing industry, solid client base, strong portfolio and timing were the perfect ingredients to make the leap from paid employment to business ownership.
Having someone else pay my wage every month! However the financial potential of small business does outweigh this. Also, not being able to just walk away at the end of the day. I’m always thinking, whether it be about the latest brief to have hit the studio, or a fresh way to improve our processes.
In 2014, I was offered a publishing contract by Australian publishing company, Finch. The resulting book ‘Business & Baby at Home – a set-up and survival guide for mums’ has made my world explode from meeting amazing people, having the opportunity to contribute to leading businesses like Business Chicks, to chatting to the stunning Lisa Wilkinson on Channel Nine’s Today show.
I love the myriad of briefs we respond to. The business start-ups are exciting, because you’re creating a corporate identity that’s the start of someone’s new chapter. It’s so personal. And at the other end of the spectrum, the big corporate gigs like a recent TV commercial we did for a washing machine brand was a blast too.
Don’t worry, it will all work out in the end. The gain will far outweigh the risk, and being a business owner and communicating with colleagues, clients and the world of being an author is exactly what you were put on this earth to do.
If you work to your strengths, you’ll be happy and fulfilled in what you do.
The future will see the Business & Baby at Home community continue to grow, while Lasso Creative keeps doing what we do best, creating clever marketing solutions for our clients. We have just secured a distribution deal for the book for America, so look out world, here we come!