Sometimes You Need To Fail To Succeed

Iona Yeung

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A company’s journey to success makes a great story – it’s aspirational, inspiring and empowering. However what they don’t often delve into are the disappointments and roadblocks all entrepreneurs face along the way. Those failed attempts to success are gold. When I started Pretty Pickles, I was selling three retro aprons. Call me naive but
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If there is one thing I’ve learned about my journey as an aspiring entrepreneur, it is that perseverance is the ultimate key to success. Sure, having a great idea helps too but it’s perseverance that will get your business off the ground. As a new online shop owner, I am faced with new obstacles daily.
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