Christie-Ann Williams: i ALLURE

Kaftan Queen Christie Ann Williams is founder of i ALLURE, a collection of beautiful kaftan pieces for the cosmopolitan traveler.

When customers can’t feel and touch your products, the images you choose are crucial to driving online sales.

Christie-Ann Williams is the woman behind the design of the luxurious kaftans featuring vibrant colours and beautiful prints. She is founder and designer of i Allure beach and resort wear, a mumma to two gorgeous boys and Kaftan Queen.

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