Christie-Ann Williams: i ALLURE

Kaftan Queen Christie Ann Williams is founder of i ALLURE, a collection of beautiful kaftan pieces for the cosmopolitan traveler.

When customers can’t feel and touch your products, the images you choose are crucial to driving online sales.

Without formal training in design or the fashion industry, Christie-Ann built shares how self confidence helped her build a successful business.

Christie-Ann Williams is the woman behind the design of the luxurious kaftans featuring vibrant colours and beautiful prints. She is founder and designer of i Allure beach and resort wear, a mumma to two gorgeous boys and Kaftan Queen.

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